The Opportunity:
Destination Daycare started with a simple idea: providing drop-off childcare for working parents. When I met the founder, she had a name and a vision, but no brand identity to bring it to life.
Destination Daycare
The Strategy:
I led the development of a full brand foundation. This work included defining customer personas for both families and corporate clients, shaping the brand’s tone and personality, and creating a clear visual system with logo, color palette, imagery guidelines, and supporting design elements.
The Impact:
The final deliverables gave the client more than just visuals but a brand that feel cohesive and usable from day one. She left with clear messaging strategies, social graphics, flexible templates, and a brandscape analysis to position the business within its market.
Main Creative Role
Creative Director, Designer
Creative Team
Lauren Janeen
Additional Roles Played
Project Manager, Creative Operations
Deliverables
Branding, Marketing Plan, Personas, Market Research