Get Lit

The Opportunity:

The Get Lit Banking Conference is an exclusive executive forum hosted at Kasasa HQ in Austin, bringing together community financial institution leaders. Designed to push the boundaries of fintech innovation, this two-day event required a bold identity and an experience that would leave a lasting impact.

The Strategy:

I led creative direction across branding, and experience design. The goal was to break from category conventions and create something with energy and presence. We positioned the event as more than a gathering. It became a re-engagement tool to reconnect with key partners who had gone quiet during the pandemic.

The Impact:

The conference launched with a distinct look and feel that resonated with both internal stakeholders and external attendees. It reframed a standard business event into a relationship-building experience, designed to strengthen trust and spark momentum for the year ahead.

Main Creative Role

Creative Director- Design, Designer

Creative Team

Emily Piesker, Stacey Cacho, Clint Watson, Matt Fredrick

Additional Roles Played

Designer, Project Manager, Creative Operations

Deliverables

Print, Digital, Presentations, Signage, Branding,

The Opportunity:

The Strategy:​

The Impact:

The Strategy: