Following a pivotal transition year, Kasasa needed a refreshed brand identity to assert its position in the competitive fintech market. The challenge was to evolve the brand for a post-pandemic audience while maintaining its foundational strengths.
I leveraged existing brand equity while introducing fresh visual and messaging elements, creating a seamless blend of continuity and innovation. This strategic evolution positioned Kasasa as a forward-thinking leader, resonating with both existing and new audiences.
The rebrand drove a surge in sales activity, leading to record leads from tradeshows and a marked increase in industry recognition. Kasasa’s heightened visibility resulted in multiple invitations to speak at key fintech events, reinforcing its influence in the space.
